BUILT FOR HIGH-VOLUME LOBSTER BUYERS
The lobster you buy should be the lobster you sell.
Mortality isn't "part of the game." It's eating your profit.
Most lobster operators have been taught to accept 5–15% mortality as the cost of doing business. So they keep throwing money at the symptoms — more chillers, fresh gel packs, new suppliers, tighter shipping windows — and the losses keep coming.
Here's what it actually costs you every year:
💵 Mortality credits issued to buyers for dead-on-arrival product
💵 Lost premium accounts who can't tolerate inconsistent quality
💵 Discounted sales because you can't hold through a weak market
💵 Emergency fixes in the middle of peak season when systems fail
💵 Reputation damage that quietly costs you the next five contracts
If you're holding 50,000 lbs and losing even 5% to mortality on $7 lobster, that's $17,500 walking out the door every cycle — before you count credits, lost buyers, or the premium you should be charging.
The problem isn't your lobster. It's the system holding it.
See what your current system is really costing you.
Enter a few numbers about your operation and we'll estimate the annual profit you could be unlocking with an APS live holding system — across pricing, mortality, and long-term holding.
The numbers on the right are based on what APS customers actually see: mortality under 0.5%, price premiums of $0.50/lb on quality-held lobster, and the ability to hold inventory through seasonal price swings. Your results will depend on your current setup — get in touch and we'll walk through your numbers.
Talk to Us About Your Numbers
There's a better way. And it's already working.
APS systems don't "manage" mortality — they engineer it out.
We build live holding systems around three things conventional setups get wrong:
Precision Water Quality
Oxygen, salinity, pH, and ammonia are measured and controlled continuously — not spot-checked when something starts going wrong. Your lobster stays in the conditions that keep it strong, not just alive.
Temperature Stability
Chillers and refrigeration are sized correctly for your tank volume, seasonal load, and facility layout. No temperature swings. No stress-induced die-offs on hot days or during power events.
Built-in Redundancy
Every critical component has a backup. Every system has alarms. You don't find out there's a problem when your buyer opens the box.
If you buy, hold, or ship live lobster-this pays for itself
Wholesalers & Distributors
You can't build premium accounts on product that arrives dead. An APS system gives you the consistency to win the buyers who pay the most and stay the longest.
Exporters
Tariffs are the least of your problems if 10% of your shipment arrives dead. Ship strong lobster that clears inspection, commands premium pricing, and builds repeat business in China, Europe, and the US.
Lobster Pound Operators
Buy low in-season, sell high out of season — without watching your margin disappear to mortality. Hold with confidence for weeks, not days.
Fishermen & Co-ops
Stop selling at the dock price. Hold your own catch and sell on your timeline, not the buyer's.
​
​
​
​
​
Processors
Extend your live window. Smooth out your production schedule. Stop paying emergency prices when catch is thin.
​
​
From first call to eliminating credits-in 12 to 16 weeks.
3-Step Process
1. Design
We start with your specs — volume, species mix, facility constraints, seasonal goals. You get a system engineered around your operation, not a shelf product we forced to fit.
2. Install
Our team handles fabrication and install end-to-end. You get a working system on time, commissioned by the people who built it — not a contractor reading a manual.
3. Eliminate credits
Once you're live, mortality drops under 0.5%, buyers stop calling about short shipments, and you start capturing the premium you've been leaving on the table.
Start the Conversation
You've seen the numbers. Let's talk about your system.
Reach out and our team will review the inputs you entered above, share what a custom APS system would look like for your facility, and give you an honest answer on what it would cost and what it would save.
No pressure. No generic pitch. Just the numbers that matter to your operation.